#151. Up, up. 4
Mansu, who had been blinking while looking at Woojin, soon opened his mouth.
“It’s tastier than our school cafeteria?”
"huh."
“So, so?”
Mansu thought Woojin was talking to him in a commercial way, but
“Do you want to go eat?”
"scholarship?"
"huh."
Mansu let out a faint laugh.
He really is an unchanging guy.
Well, it was impossible for schools to include Brain Food.
The pie is also small.
Mansu, who was laughing out loud like a cartoonist, said soon.
“Let’s go!”
So Woojin left the break room with Mansu.
At that moment, Mansu stopped walking as if he remembered.
“Oh, Woojin, the Brain Food commercial storyboard is out. Do you want to take a look?”
Somehow I felt like I had to show it to Woojin.
No, I should show it to you since you are the founder of Brain Food.
Woojin looked at the wall clock for a moment.
"okay."
I didn't think I could miss out on the cafeteria just because I was going to see it for a little while.
“OK~”
Mansu returned to his seat and quickly brought out several sheets of A4 paper.
It was a storyboard for Brain Food.
As Woojin flipped through the A4 paper, Mansu opened his mouth.
“This is actor Park In-hyeok. He’s doing well these days.”
Woojin nodded his head slightly.
He often contacted me to ask me out for a drink, but Woojin only said hello.
Woojin quickly figured out the content of the storyboard.
The story was about Park In-hyeok packing up Brain Food's ciabatta and taking it home.
“I think we should change to a female actor.”
“Huh? Why?”
“Women are more likely to do absentee shopping than men.”
Mansu tilted his head.
When talking to Woojin, I could consistently hear strangely unfamiliar terms.
“Absentee shopping?”
“Yes. When it comes to buying things for people who aren’t even there, women are the ones who have absolute authority over household consumption.
“Most in-home shopping.”
"iced coffee……"
Mansu nodded as if he understood.
Aren't most food, clothes, tableware, and home appliances made to suit women's tastes?
“That’s why women will always be the number one target for marketers.
And… …can I use a pencil?”
“A pencil? Oh, wait a minute.”
As soon as Mansu handed him a pencil, Woojin placed the storyboard on the table and began to write.
“Let’s make the protagonist of the advertisement look a little smarter.
“Like a sophisticated-looking career woman.”
Woojin erased the storyboard and even drew a picture.
“Let’s create some anxiety.
“If you don’t choose Brain Food vegetables, you’ll feel left behind.”
“Are you saying that we should make people feel insecure so that they want to buy it?”
“Yeah. Consumption is actually driven by anxiety.”
Mansu's eyes blinked again.
Woojin's conversations were always like this.
He used to say things with the nuance of, 'As you know,' but it was mostly knowledge he didn't know.
“Anxiety? What does that mean?”
“When I get stressed easily, I binge eat and go shopping under the pretext of changing my mood.
But when your mind is relaxed and your environment is comfortable, your consumption decreases.”
“Oh… … I think I know what you mean.”
Woojin, who was touching the storyboard, put down the pencil and said.
“I think the planner is not good at utilizing people’s subconscious.”
Consumption is something that the unconscious chooses and the self-consciousness rationalizes.
Unconscious choices designed by others are more likely to be passed down.
Children see and learn from their parents' choices and inherit tastes, preferences, personality, etc.
The reason most people don't notice this is because the unconscious makes the choice and the self-consciousness rationalizes it.
If you want to notice designed unconsciousness, just think of one thing.
In consumption, when you have the thought of 'I want to buy something', you hold on to that thought and stick with it.
Why do I want to buy it?
Then, the reasons for buying it and the image of what it would be like to buy it come to mind.
That is the rationalization of self-consciousness.
If consumption proceeds in this way through rationalization of self-consciousness, then it has become a target for marketers who are good at exploiting people's subconsciousness.
“But Woojin.”
"huh?"
“The contract with actor Park In-hyeok has already ended… … All that’s left is to start filming.”
“Let me tell you something.”
"uh?"
When Mansu made a puzzled expression, Woojin was holding the cell phone to his ear.
“Hello. Actor Park In-hyeok.”
– Woojin, why has it been so long?
Hey, are you free today? I have some free time today. Shall we meet?
Park In-hyeok couldn't help but be happy to hear Woo-jin's phone call.
His acting is gaining fame day by day.
He was gradually making what Woojin had said before his own and was reaping the benefits.
“I’m sorry. I think we’ll have to meet again next time.
“I have to go eat at the cafeteria.”
– Cafeteria? What is that… …the cafeteria you eat at university?
When Park In-hyeok began to wonder if his existence was inferior to his knowledge, Woo-jin spoke up.
“I have a favor to ask.”
– Yes? Please? Just talk.
Anything I can listen to! Hahaha!
It was Woojin who coolly rejected the sports car he gave her as a gift.
Park In-hyeok was curious as to what the request was.
“I heard you signed an advertising contract with Brain Food.”
– Yes? Yes. That's right. But why is that?
“I think I should change to a female actress. Could you please make it so that there was no contract?”
– Is that because of the deposit? No, but Woojin, what is your relationship with Brain Food?
Is it something like an acquaintance relationship?
“The company is about to go public, so I think I will become a major shareholder.”
– yes?
Mansu looked at Woojin, who was talking to actor Park Inhyeok, in bewilderment.
How does actor Park In-hyeok, whose salary is through the roof, know this?
– I'll talk to my agency. I think they'll listen to me.
“Thank you. Yes. Yes. See you next time.”
As Woojin finished the call, Mansu, who had been looking dumbfounded, opened his mouth.
“How do you know actor Park In-hyeok?”
“I just found out while doing this and that.
“Mansu, we have to hurry. If we hurry, we might not be able to eat at the cafeteria.”
———————————————-
After eating a satisfying meal with Mansu and Haksik, Woojin stopped by the mart to buy Bomi's favorite ice cream and some fruit to eat with his family before going home.
Woojin walked around here and there, pulling a cart like that, looking around.
I saw people overflowing with things in their carts, and I also saw affectionate couples.
There's even the whining of a child.
The child was throwing a tantrum, pointing to a box of cookies with characters drawn on them.
This is also used as a tool by marketers to get parents to spend money.
It's like a cheat key that forces parents to buy what their children want.
Pester Power has a huge impact on parents' purchasing decisions.
All the products and items displayed in this mart are the same.
Although it is not a living thing, it could be said that it is a fierce battleground where people try to stimulate the subconscious and make people buy it.
The cart that Woojin was pushing was the same.
Karts have been getting bigger and bigger since ancient times.
So that it can hold more.
The less you put in, the more you want to fill it up.
Woojin, who was walking around the mart like that, soon bought only the fruit and ice cream he had been planning to buy, and said, holding a few candy bars in his hand.
“I got hit… … ”
For marketers.
Soon, Woojin, with a lollipop in his mouth, left the mart.
It was a 40-minute walk home, but I planned to take my time and walk while watching people.
At that time, Woojin received a phone call.
It was Lee Hye-rim.
“Yeah, Hye-rim.”
– Paid increase, you will announce it to your family on Saturday.
It was three days later on Saturday.
“As expected of Chairman Lee, he acts quickly.”
– Is that time okay for you?
After the family meeting, it seemed like your grandfather wanted to play Go with you.
"okay."
It was a good place to get a glimpse into the chairman's strong bloodline.
– Are you outside?
“Yeah, on the way home.”
– What are you doing tomorrow?
“I’m going to just laze around at home for the first time in a while.”
– … …
So Woojin ended the call with her, talking about this and that.
At that moment, the voice of a middle-aged woman walking with a boy who appeared to be in the fourth grade of elementary school was heard from the front.
“I can’t live because my mom is an embarrassment to the neighborhood! What do you mean 60 points? 60 points!”
Woojin opened his mouth as if muttering quietly while looking at the sight.
“What is 129… … ”
The mother, standing at the crosswalk with her child, sighed deeply and spoke again.
“Look at Heejin from the same class.
“It doesn’t seem like he gets any tutoring, but have you ever seen him miss first place even once?”
Then he winked at the shabby looking man across from him and said:
“Do you want to be like that when you grow up? Huh!?”
The mother continued to push her son as if scolding him.
Woojin, who had been quietly listening to her story, muttered again.
“Now that I think about it, I don’t think I’ve ever used it before… … ”
So I wanted to give it a try.
“Ha… … Minjae. You can do it, right?
Minjae takes after his mother's hair, so if he works a little harder, his grades will quickly improve, right?
“Aren’t you embarrassed when your friends tease you for not being good at studying?”
The sullen child lowered his head and said nothing.
“Why aren’t you answering?”
“I will work hard.”
At that moment, Woojin, who was looking at the red traffic light across the street, turned his body and looked at the hat.
Then, she opened her mouth with one cheek bulging from biting the candy.
“There was a time when our country achieved the highest sports car import rate in the world.
“That too for several months.”
The child's mother asked with wide eyes.
"who are you?"
Woojin ignored her words and spoke again, his gaze fixed on the child.
“Suicide rate is ranked first. Why is that?”
“What are you talking about?”
Woojin caught sight of his mother unconsciously placing her hand on his child's shoulder.
The response was good.
Because it was an unconscious protective instinct and proof that there was hope for the future.
“Our country is particularly prone to comparing itself to others, whether by choice or by others.
I want to shine brighter than others, but on the contrary, I become pessimistic and break down.
With the development of SNS, we have entered an era where depression can come like a shadow and cause one to collapse on their own.”
"what are you doing!"
“Did you study well when you were young?
Parents' pressure is mostly due to a lack of things they themselves have not achieved. They want their children to achieve them.
Of course, it's all just a rationalization of self-consciousness that comes from wanting the best for one's children.
There is a wider world than what you know, like a camel that remembers the night it was tied to a tree and doesn't run away even when the rope is released.
“You are making your son like that.”
“What are you doing! What are you saying!”
Woojin answered her sharp voice.
“It’s just a hassle.”
I wanted to try it out.
Woojin then handed the child a candy cane from his pocket.
“Minjae, you can be anything. Don’t be tied down like a camel.”
